Top 10 Health & Medical Information Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Gen Y Discovers Golf
Generation Y (age 18-29) has discovered golf, as it is the only major adult generational group to have increased it golf spend between 2007 and 2011, according to [pdf] a special report on US golf...
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2 in 10 Companies Have Cohesive Web Data Strategy
Only two in 10 (22%) US and UK companies have a company-wide strategy for collecting and integrating data analysis with business objectives, according to a survey conducted by Econsultancy and Lynchpin...
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More than Half of Online Consumers Rate Facebook Pages Influential
A combined 55.8% of online consumers rate Facebook pages influential (32.9%), very influential (16.7%) or extremely influential (6.2%) in making purchases from the retailer or consumer goods company...
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Apps Dominate Android User Time
Apps dominate the time users of Android smartphones spend with their devices, according to data from The Nielsen Company. Nielsen analysis indicates that in April 2011, Android users spent 56% of their...
View ArticleMore of This Week’s Research for Marketers, Week Ending June 24, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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Initial Vehicle Quality Drops
After an improvement in the quality of newly launched models every year from 2007 to 2010, the initial quality of 2011 new model launches has declined considerably, according to the J.D. Power and...
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MSN Boosts MOM Video Audience 30%
MSN/Windows Live/Bing increased its month-over-month unique online video audience 29.3% in May 2011, according to data from The Nielsen Company. MSN reported an online video audience of about 17.9...
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2 in 3 Users Say Twitter Influences Purchases
A combined two in three (66.1%) Twitter users say retailer feeds on the social network have influenced their decision to purchase products or buy from certain retailers, according to data collected by...
View ArticleTop 10 Games Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Economic Expectations Worsen
Positive expectations regarding future economic conditions, which remained high even during the depths of the recession, have declined and now stand at their lowest point since mid-2008, according to...
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June New Vehicle Sales Up 18% YOY
New vehicle retail sales rebounded in the first half of June 2011 as consumers, despite mixed economic signals, returned to dealerships, according to J.D. Power and Associates data. June new-vehicle...
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Average American Ups July 4th Spending 12%
The average US adult having a July Fourth cookout will spend $61.16 this year, up 12% from $54.62 in 2010, according to [pdf] data from the National Retail Federation (NRF) and BIGResearch. Results...
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Almost 1 in 5 Mktg Emails Opened in 2010
Almost one in five (17%) emails sent by Postfuture marketing clients across nine industry verticals was opened in 2010, according to the Harte-Hanks Postfuture Index. Ninety-five percent were...
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Google Dominates Yahoo/Bing in Ad Spend
While dramatic increase in the usage of Bing has driven significant growth in the combined traffic to the Yahoo and Bing search engines in the past year (Yahoo search results are powered by Bing),...
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Personal Recommendations Most Influence Women
Despite high rates of technology penetration among women in both developed and emerging global markets, recommendations from people they know are the most trusted source of information for women,...
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Amica Mutual Satisfies Auto Insurance Customers
Amica Mutual ranks highest in customer satisfaction with US auto insurance companies for a 12th consecutive year, with a score of 843 out of 1,000, according to [pdf] the J.D. Power and Associates 2011...
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Americans Spend $422 on Summer Soirees, Ask Guests to Help
Nearly two-thirds (64%) of US adults plan to host a summer get-together this year, and the average party-thrower will spend $422 per party, with affluent hosts spending $625, according to the June 2011...
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