2 in 10 Companies Have Cohesive Web Data Strategy

Only two in 10 (22%) US and UK companies have a company-wide strategy for collecting and integrating data analysis with business objectives, according to a survey conducted by Econsultancy and Lynchpin in March and April 2011. Another six in 10 (63%) are working on one, while 15% do not have any strategy for integrating data analysis with business objectives.

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