Top 10 at Domestic Film Box Office, Weekend of Jan. 6-8, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleClik here to view.
Brands and Agencies Disconnect on Campaign Objectives, Metrics
Nearly all (97%) brand advertisers want their primary marketing objective to be well defined in advance of their online campaigns, with 73% of media sellers also highlighting the importance of this...
View ArticleClik here to view.
In-Store Tech Proves Influential for Shoppers
Half of US and UK shoppers either use in-store kiosks (20%) or would be interested in using them (31%) for self-service of accessing web-based content, while a similar proportion currently use (21%) or...
View ArticleClik here to view.
Shopping Experience Seen Lagging on Mobile Devices
The proportion of online shoppers who say that the personalization of their shopping experience on smartphones (16.8%) or tablets (15.5%) did not meet their expectations during the 2011 holiday season...
View ArticleClik here to view.
Promo Retail Email Volume Up 16% in ’11
The average number of promotional email campaigns set by top retailers to each of their subscribers reached a peak of 177 in 2011, representing a 16% increase from 152 in 2010, and a 51% rise from 2008...
View ArticleClik here to view.
’11 Holiday Season Paid Search Revenue, Returns Up
Total global revenue driven by paid search rose 36% year-over-year during the 2011 holiday season (November 6 to December 25), while transactions rose 56%, according to a Kenshoo report released in...
View ArticleClik here to view.
Email Voted Best for Personalized Product Recommendations
68.3% of US online holiday shoppers say that the personal product recommendations they received during the 2011 holiday season via email were either very relevant (32.2%) or relevant (36.1%) to them,...
View ArticleClik here to view.
Facebook Ad CTR Rose 18% During ’11
Click through rates (CTR) on Facebook ads increased by 18% from Q1 to Q4 2011 among the 5 major markets (Canada, France, Germany, UK, and the US) measured by TBG Digital, according to the company’s Q4...
View ArticleClik here to view.
Coupons Influence Majority of Consumers’ CPG Brand Decisions
Coupons from home heavily influenced brand choice for 55% of consumers in Q4 2011, unchanged from the previous quarter, but representing a 15% rise from 48% in Q1, according to a survey released in...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jan. 13-15, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View Article