More than Half of Online Consumers Rate Facebook Pages Influential

A combined 55.8% of online consumers rate Facebook pages influential (32.9%), very influential (16.7%) or extremely influential (6.2%) in making purchases from the retailer or consumer goods company behind the page, according to data collected by Compete in April and May 2011. Data from the spring 2011 Online Shopper Intelligence study also indicates 27% of online consumers often visit the Facebook pages of retail and consumer goods companies in spring 2011, up a little more than 10% from 24% in spring 2010.
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