Average American Ups July 4th Spending 12%

The average US adult having a July Fourth cookout will spend $61.16 this year, up 12% from $54.62 in 2010, according to [pdf] data from the National Retail Federation (NRF) and BIGResearch. Results from the June 2011 “Consumer Intentions and Actions” survey shows the single item with the biggest expected spending increase is charcoal, up about 140% from $3.09 to $7.41.
(more…)