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Facebook Ad Spend Grows 281% YOY
Spending on and impressions of Facebook ads both grew dramatically between Q2 2010 and Q2 2011, according to [pdf] data from IgnitionOne. Results of the Q2 2011 US Online Advertising Report show that...
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Texting Top Smartphone Activity
Texting is the most popular activity among US smartphone users, with 38% texting constantly throughout the day, according to [sign-in page] a June 2011 report from ExactTarget. Data from “Mobile...
View ArticleMore of This Week’s Research for Marketers, Week Ending July 1, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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USAA Tops with Self-Directed Investors
USAA ranks highest in self-directed investor satisfaction with a score of 831 out of 1,000 and performs particularly well in account offerings, information resources, account information and...
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Placing Call Top Mobile Campaign Action in May
Forty-two percent of mobile campaigns conducted on the Millennial Media network in May 2011 featured placing a call as a post-campaign action, according to [sign-in page] the May SMART Report. This...
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Top Viral Videos – June 2011
Humorous videos dominated the list of 10 most-shared viral videos of June 2011 compiled by Unruly Media. Five of the top 10 videos used humor to get their message across. (more…)
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June Retail Email Volume Up 9% YOY
The top online retailers sent each of their subscribers three promotional emails on average during the week ending July 1, 2011, according to Chad White, research director at Responsys and author of...
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US Clothes Shoppers Driven by Necessity
More than one-third of US clothes shoppers (36%) made their most recent clothes purchase due to necessity, according to results of a May-June 2011 Harris Poll. This placed the US third in making...
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Mobile Auto Content Consumers Have High Access
Among the US individuals who consumed automotive content on their mobile devices during May 2011, access frequency was high, according to [sign-in page] the May 2011 Millennial Media SMART Report....
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Google Chrome Shows Serious Growth
The Google Chrome internet browser has increased its share of the global browser market from virtually nil upon its August 2008 release to slightly more than 20% in June 2011, according to analysis of...
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Kensworth Heavy Duty Truck Dealers Take Top Honors
Kenworth ranks highest in Class 8 heavy duty truck US customer satisfaction with dealer service and performs particularly well in the service facility factor, scoring 816 out of 1,000 possible points,...
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Consumer Spending Stays Steady
Overall self-reported daily US consumer spending in stores, restaurants, gas stations, and online averaged $69 per day during June 2011, unchanged from May 2011 and essentially the same as the $67...
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Mobile Social Networking, Games Continue Growth
The frequency of mobile social networking among US mobile subscribers grew about 7% between the three-month period ended February 2011 (26.8%) and the three-month period ended May 2011 (28.6%),...
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Computers Remain Popular with Mobile Users
More than half of smartphone and tablet users still use a laptop or desktop computer to access the internet, according to a June 2011 survey from Prosper Mobile Insights. Survey results indicate about...
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Simonton Opens Lead in Window/Patio Door Satisfaction
Simonton ranks highest among customers in satisfaction with windows and patio doors, achieving a score of 818 out of 1,000 possible points, according to the J.D. Power and Associates 2011 Windows and...
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2 in 3 Americans Purchase More Generic Brands
Two in three (67%) of US adults have purchased more generic brands in the past six months as a response to the economy, according to results of a June 2011 Harris Poll. This is 8% higher than the 62%...
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E-Reader Growth Outpaces Tablets
The share of adults in the US who own an e-book reader doubled to 12% in May 2011 from 6% in November 2010, according to data from the Pew Research Center Internet & American Life Project. This is...
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Games Leading Mobile App Category
Games are the most popular mobile app category among users who have downloaded an app in the last 30 days, according to data collected by The Nielsen Company in Q2 2011. Sixty-four percent of mobile...
View ArticleMore of This Week’s Research for Marketers, Week Ending July 8, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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Recovery Job Market Favors Men
From the official “end” of the recession in June 2009 through May 2011, men gained 768,000 jobs and lowered their unemployment rate from 10.6% to 9.5%, according to Pew Research Center analysis of...
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