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Cross-Channel Insight Biggest Interactive Challenge
The greatest internal challenge facing interactive marketing organizations today is understanding customer interactions across online, mobile, social and offline channels, according to [pdf] a June...
View ArticleMore of This Week’s Resesarch for Marketers, Week Ending 6/17/11
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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Domestic Airfare, Hotel Rates Climb
During Q1 2011, domestic airfares pushed past the pre-recession levels of Q1 2008 and hotel rates are on the rise, according to American Express Business Travel data. Average domestic airfares...
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Top Five Video Sites Grow Audience MOM
The top four US online video sites by audience all increased their unique audience in May 2011 from April 2011, according to comScore Video Matrix data. Google, which has long dominated online video...
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Understanding Campaign Influence Top Online Marketing Challenge
Understanding the influence of a marketing campaign beyond acquisition and conversion to include the influence of each interaction is the top challenge for US and UK marketers, according to [download...
View ArticleTop 10 Real Estate Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Employer Health Coverage Declines
Forty-five percent of American adults reported getting their health insurance from an employer in January through May 2011, down slightly from 45.8% in 2010, according to Gallup-Healthways Well-Being...
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Top Performers Track Online Campaigns
Top US and UK online marketing performers, those executives who say their company’s investment in online marketing technology is “world class,” are much more likely to proactively track and adjust...
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Bing Steals Google Search Share
Year-over-year trends in the US online search market during May 2011 make it clear that in the past year, Bing has been rapidly growing at the expense of perennial search leader Google, according to...
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Smartphone Data Usage Grows Rapidly
Smartphone owners, especially those with iPhones and Android devices, are consuming more data than ever before on a per-user basis, according to monthly cellphone data collected by the Nielsen Company....
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RBC Wealth Management Most Satisfies Full Service Investors
RBC Wealth Management led all US full-service investment firms in customer satisfaction with an Investment Satisfaction Index ranking of 814 on a 1,000-point scale in 2011, according to a study fielded...
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Web, Reading Distract TV Viewers
High percentages of American TV viewers are distracted doing other things while they watch, according to a May 2011 Adweek/Harris Poll. Surfing the internet using a computer (56%) and reading a book,...
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1 in 3 US Employees Considering Quitting
One in three (32%) US employees is seriously considering leaving their current job, according to a survey conducted in Q1 and Q2 2011 by Mercer. Results of “What’s Working US” indicate employee...
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SocNet Users Get Older
The average age of social network users rose between 2008 and 2010, according to data from the Pew Research Center Internet & American Life Project. For example, the percentage of social network...
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Car Rental, Flower Sites Bloom in May
The car rental and flowers/gifts/greetings site categories experienced the largest month-over-month growth in unique US visitors during May 2011, according to comScore Media Metrix data. The car rental...
View ArticleTop 10 Investment/Finance Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Social Sales Exceed Social Traffic
Social network-driven retail sales exceed social network-driven traffic to retail sites, indicating social retail visitors are highly likely to convert, according to [download page] the IBM Coremetrics...
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Demographics Outside 25-54-Yr-Olds Hold Potential
Marketers who are only focusing on the traditional 25-54 age demographic are missing about 58% of the US population totaling 180 million people, overlooking growth opportunities as baby boomers age and...
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iPhone Owners More Enthusiastic about Mobile Wallet
iPhone owners are more enthusiastic about near field communications (NFC)-enabled “mobile wallet” technology than owners of Android phones, according to June 2011 data from Retrevo. Forty percent of...
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