Gen Y Discovers Golf

Generation Y (age 18-29) has discovered golf, as it is the only major adult generational group to have increased it golf spend between 2007 and 2011, according to [pdf] a special report on US golf spending from American Express Business Insights. Although Gen Y only makes up 1% of total golf spend, this group has increased the amount it spends on golf 27% in the past four years.
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