2 in 3 Users Say Twitter Influences Purchases

A combined two in three (66.1%) Twitter users say retailer feeds on the social network have influenced their decision to purchase products or buy from certain retailers, according to data collected by Compete in April and May 2011. Data from the spring 2011 Online Shopper Intelligence study indicates 28.6% of Twitter users consider retailer feeds influential, 25% consider them very influential and 12.5% consider them extremely influential.
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