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QR Code Scanners Skew Male, Young, Wealthy
In June 2011, 14 million mobile users in the US, representing 6.2% of the total mobile audience, scanned a QR (quick response) code on their mobile device, according to an August 2011 study released by...
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Google Display Ads l Conversion Optimization l Dirty Search Tricks
Google’s share of US display ad revenues is expected to climb 12.6% this year to 16.7% next year, according to eMarketer estimates published in SEOBook. Yahoo will fall from second place this year...
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Only 36% of Marketers Find Consumables Valuable
Fewer than one in three (27%) marketers find marketing consumables timely and valuable, containing the exact information needed to make sales, and another 9% say they are impressive and persuasive,...
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Free/Low Cost Critical to Mobile Video Apps
When asked to rank the importance of various attributes of mobile video apps, a leading 63% of consumers rated free or low subscription rates as very important, according to a study released in August...
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85% of Online Americans View Digital Ads
Eighty-five percent of online US adults have viewed a digital ad of some type in the past seven days, according to [pdf] an August 2011 study from the Internet Advertising Bureau (IAB). Data from...
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Smartphones Provide Info, Entertainment
Smartphone owners are much more likely than owners of other cell phones to use their device to obtain information and/or entertainment, according to [pdf] an August 2011 study from the Pew Internet...
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DC Leads Nation in Economic Confidence
Washington, DC, led the nation in economic confidence during the first half of 2011 with the only positive Economic Confidence Index score (+11) in the US, according to Gallup daily tracking data...
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‘Made in China’ Less than 3% of US PCE
Goods and services from China accounted for only 2.7% of US. personal consumption expenditures in 2010, of which less than half reflected the actual costs of Chinese imports, according to an August...
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Timeliness Key to Improving Consumables
Seventy of percent of marketing executives said timely delivery and access to content is one of the best ways marketers can improve the value of their marketing consumables, according to [download...
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Video, Search Ads Most Inspiring
Video and search ads are most likely to inspire viewer action out of several types of digital ads, according to [pdf] an August 2011 study from the Internet Advertising Bureau (IAB). Data from...
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Q2 ’11 Retail E-commerce Sales Reach $47.5B
Adjusted Q2 2011 US e-commerce sales increased 3% from Q1 2011, according to [pdf] estimates from the US Census Bureau. Adjusted for seasonal variation but not for price changes, US retail e-commerce...
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Women Give Better Grades to Higher Ed
Women have a more positive view than men about the value higher education provides, according to a nationwide Pew Research Center survey released in August 2011. Half of all women who have graduated...
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Virtual Goods l Outside Lands on Facebook l ‘Fan Value’
While the business of virtual goods has probably been popularized most by social games such as Farmville, the mobile market for virtual goods has developed into a lucrative space for mobile games as...
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Trade Shows Most Attended Virtual Events
Trade shows are the most attended type of virtual event, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual...
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CPG Clear Leader in Online Video Spending
The CPG channel is the clear leader in online video ad spending, according to [pdf] Q1 2011 statistics from online ad server YuMe. The YuMe Q1 2011 Video Advertising Metrics Report indicates the CPG...
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Amex Rides Wave of Credit Card Satisfaction
American Express ranks highest in customer satisfaction among credit card providers for a fifth consecutive year with a score of 786 on a 1,000-point scale and performs particularly well in the...
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2 in 3 Americans Think Higher Ed Does Good Job
About two in three US adults thinks that both academic programs (68%) and career/occupational programs (67%) at two- and four-year colleges and universities do an excellent or pretty good job in...
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Android Smartphone Users Prefer Mobile Apps to Mobile Web
When consumers use their mobile phones to check the news, weather, email, or their social networks, they often have a choice between the mobile web version or a specially-created mobile app. In terms...
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Email Top Virtual Event Driver
Email is overwhelmingly the top driver of virtual event registration, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities...
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Latinos Less Plugged In
US Latinos are less likely to access the internet, have a home broadband connection or own a cell phone than whites or blacks, according to an August 2011 study from the Pew Research Center Project for...
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