Timeliness Key to Improving Consumables

Seventy of percent of marketing executives said timely delivery and access to content is one of the best ways marketers can improve the value of their marketing consumables, according to [download page] an August 2011 study from the CMO Council. Another 54% of respondents to “Mapping & Tracking The Optimized Marketing Supply Chain” said fresh content that is up to date and accurate is one of the best ways to improve consumable value.
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