85% of Online Americans View Digital Ads

Eighty-five percent of online US adults have viewed a digital ad of some type in the past seven days, according to [pdf] an August 2011 study from the Internet Advertising Bureau (IAB). Data from “Affluent Consumers in a Digital World” indicates affluent Americans (those with a household income of $100,000 or more) have viewed digital ads at a slightly higher rate (88%), while other Americans have viewed them at a slightly lower rate (84%).
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