Clik here to view.
Q2 E-commerce Spend Rises 14% YOY
US online retail (non-travel) spending reached $37.5 billion during Q2 2011, according to estimates from comScore. This marks the seventh consecutive quarter of positive year-over-year growth and third...
View ArticleClik here to view.
Young Travelers’ Online Habits Show Driving Preference
Internet users aged 18-34 (“Young Road Warriors”) seem to prefer driving to their chosen destination, wherever that may be, as they are more likely to visit ground transportation and maps/travel...
View ArticleClik here to view.
Tablet Ads Beat E-reader Ads
Magazine ads viewed on tablet computers are more effective than magazine ads viewed on e-readers in garnering consumer attention and engagement, according to data collected by Starch Advertising...
View ArticleClik here to view.
Home Appliance Owners Research before Retail
Increasing proportions of home appliance owners say they choose which appliance brand to purchase first, then visit a retailer carrying that brand, rather than selecting the retailer first, according...
View ArticleClik here to view.
Favorite Q2 TV Ads and Other Advertising News
TV ads featuring “fatherly love” were viewers’ favorites among new commercials debuting in Q2 2011, according to Nielsen Company research. Three of the top 10 most liked new commercials from April to...
View ArticleClik here to view.
8 in 10 Web Users Watch Online Video Weekly or More
About a combined eight in 10 (78%) US internet users watch online video on a weekly basis or more, according to [pdf] a study released in July 2011 by Frank N. Magid Associates, Inc. and Metacafe....
View ArticleClik here to view.
Most Mobile Shoppers Make Purchases Couple Times a Month
When asked how often they make shopping-related purchases on their mobile phone, the highest percentage of mobile phone shoppers (22%) said a couple of times a month, according to a July 2011 survey...
View ArticleClik here to view.
Search, Email Leading Online Activities
Nine in 10 (92%) of online adults use search engines to find information on the web, including 59% who do so on a typical day, according to [pdf] data released in August 2011 by the Pew Internet &...
View ArticleClik here to view.
7 in 10 Global IT Professionals Find White Papers Useful
About seven in 10 (72%) global IT professionals find white papers extremely useful, according to the IDG Connect 2011 Global IT Content Survey. In addition, high percentages of IT professionals in each...
View ArticleClik here to view.
Sprint, T-Mobile Satisfy Wireless Contract Customers
Sprint and T-Mobile rank highest, in a tie, in customer satisfaction among major full-service wireless carriers with a score of 755 on a 1,000-point scale each, according to data released in August...
View ArticleClik here to view.
User-generated Video Popularity Surges
Videos uploaded by consumers to sites like YouTube are the most popular specific genre of online video, according to [pdf] a study released in July 2011 by Frank N. Magid Associates, Inc. and Metacafe....
View ArticleClik here to view.
Sunday Paper Leading Coupon Source
Despite the burgeoning market for digital coupons, the Sunday newspaper is still the top source of coupons for US consumers, used by almost half (49%) to obtain coupons, according to [pdf] data...
View ArticleClik here to view.
Americans Crave Chocolate Ice Cream
Chocolate remains Americans’ favorite ice cream flavor in 2011, with 28% of respondents to a July 2011 Harris Poll naming chocolate as one of their two favorite flavors. This is a slight increase from...
View ArticleClik here to view.
Ethnic Economic Views l Employment Trends Downward l Chain Store Sales
Even as the wealth gaps between whites, blacks and Hispanics were rising to record levels during the Great Recession, America’s largest minority groups were moving ahead of whites in their ratings of...
View ArticleSocNets, Kindness among Crucial Consumer Trends
The growing impact of social network fans and consumer receptiveness to acts of kindness by brands are among the major consumer trends tracked by trendwatching.com this year. Following are brief recaps...
View ArticleClik here to view.
Yahoo Makes MOM Gains in Search Queries
Yahoo posted the highest rates of month-over-month (MOM) growth in both explicit and total core search queries among the three major US online search providers in July 2011, according to comScore...
View ArticleClik here to view.
4 in 10 Mobile Campaigns Lead to Enrollment
Four in 10 (40%) mobile advertising campaigns run on the Millennial Media network during Q2 2011 led to consumer enrollment or joining/subscribing to something postclick, according to [sign-in page]...
View ArticleClik here to view.
More Consumers Plan TV, Jewelry Purchases
The percentages of consumers planning to purchase TVs and jewelry in the next six months are up compared to August 2010, according to the August 2011 BIGresearch Consumer Intentions and Actions survey....
View ArticleClik here to view.
Affluent Americans More Reachable via Internet
Affluent Americans (those with a household income of $100,000 or more) use the internet and more frequently than the general population and are more likely to be aware of new products, companies and...
View ArticleClik here to view.
9 in 10 Smartphone Owners Text
About nine in 10 (92%) US smartphone owners send or receive text messages, 56% more than the 59% of cell phone owners who do so, according to [pdf] an August 2011 study from the Pew Internet &...
View Article