Free/Low Cost Critical to Mobile Video Apps

When asked to rank the importance of various attributes of mobile video apps, a leading 63% of consumers rated free or low subscription rates as very important, according to a study released in August 2011 by the Cable & Telecommunications Association for Marketing (CTAM) and The Nielsen Company. Another 23% rated free/low subscription rates as somewhat important, meaning a combined 86% of consumers find cost important.
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