Only 36% of Marketers Find Consumables Valuable

Fewer than one in three (27%) marketers find marketing consumables timely and valuable, containing the exact information needed to make sales, and another 9% say they are impressive and persuasive, according to [download page] an August 2011 study from the CMO Council. The remaining 64% of respondents to “Mapping & Tracking The Optimized Marketing Supply Chain” had negative comments about the quality and value of consumables.
(more…)