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Gold Glitters, Cars Beckon for Americans
Thirty-four percent of Americans say gold is the best long-term investment, more than say so about four other types of investments, according to results of an August 2011 Gallup poll. Real estate (19%)...
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Smartphones Surge among 18-24-Yr-Olds
The percentage of US smartphone owners in the 18-24-year-old bracket grew 60% between Q3 2010 and Q2 2011, according to August 2011 data from The Nielsen Company. Meanwhile, the percentage of tablet...
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Older Facebook Users Click More, Like Less
While propensity to click-through on Facebook is positively correlated with age, propensity to like is not, according to data released in August 2011 by Facebook marketing consulting firm SocialCode....
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1 in 5 Consumers Will Pay More for Eco-Friendly
While the majority of consumers around the world (83%) say that it is important that companies implement programs to improve the environment, only 22% say they will pay more for an eco-friendly...
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7 in 10 Mobile Subscribers Text
In July 2011, 70% of US mobile subscribers used text messaging on their mobile device, up about 2% from 68.8% in June 2011, according to comScore Mobile Metrix data. In addition, browsers were used by...
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Online Research Takes Up Large Portion of Shopping Time
Online product research takes up a substantial portion of the time many consumers spend shopping, according to [pdf] a study from the e-tailing group and PowerReviews. Data from “The 2011 Social...
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Top Viral Videos – August 2011
It was “revenge of the jocks” in the world of viral videos during August 2011 as five of the 10 most-shared viral videos tracked by Unruly Media were centered on athletic feats. These included the...
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Air Pollution Top Global Environmental Concern
Concern about climate change/global warming was less pronounced than that about issues such as air and water pollution, water shortages, packaging waste and use of pesticides, according to The Nielsen...
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Economy Lodging, Airline Spend Sees Q2 Lift
US economy lodging and airline spending both saw increases during Q2 2011, according to [pdf] American Express Business Insights. Total individual consumer spending on lodging was flat in the quarter,...
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Promo Email Volume l 10 Key Email Steps l Teen Email Views
The top online retailers sent each of their subscribers 3.2 promotional emails on average during the week ending Aug. 26, 2011, according to the Retail Email Index from the Retail Email Blog. That’s up...
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Mobile App Inventory Dramatically Grows
US mobile app inventory is poised to absorb the equivalent of the entire US internet display advertising spend by the end of this year, according to analysis from Flurry. Mobile app inventory has grown...
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Customer Reviews Affect 6 in 10 Online Shoppers
About six in 10 (59%) online shoppers say user-generated customer product reviews have a significant or good impact on their buying behavior, according to [pdf] a study from the e-tailing group and...
View ArticleTop 10 TV Engagement, Week of Aug. 15-21, 2011
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Aug. 15-21, 2011
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Network Television Programs, Week of Aug. 22, 2011
Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into...
View ArticleTop 10 Cable Television Programs, Week of Aug. 22, 2011
Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into...
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Amica Leads Homeowner Insurance Providers
Amica Mutual ranks highest for a 10th consecutive year among US homeowners insurance companies and performs particularly well in all five factors that contribute to overall customer satisfaction,...
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Mobile Payment Market to Reach $670B in ’15
The global mobile payment market, consisting of digital and physical goods purchases, near field communications (NFC) and mobile money transfers, will be worth $670 billion in 2015, according to a July...
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Consumers Restrain Dining, Entertainment Spend
US consumers increased year-over-year spending in the quick service restaurant (QSR) vertical during Q2 2011, but otherwise reduced their dining spend compared to Q2 2010, according to [pdf] the...
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August Promotional Email Volume Up 11% YOY
The top online retailers sent each of their subscribers 3.2 promotional emails on average during the week ending September 2, 2011 (last week of August), according to Chad White, research director at...
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