Affluent Americans More Reachable via Internet

Affluent Americans (those with a household income of $100,000 or more) use the internet and more frequently than the general population and are more likely to be aware of new products, companies and sites after viewing online ads, according to an August 2011 study from the Internet Advertising Bureau (IAB). For example, data from “Affluent Consumers in a Digital World” indicates 98% of affluent consumers use the internet, 24% more than the 79% of the general population that goes online.
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