Videos uploaded by consumers to sites like YouTube are the most popular specific genre of online video, according to [pdf] a study released in July 2011 by Frank N. Magid Associates, Inc. and Metacafe. Results from “Online Video Reaches New Heights in Digital Nation 2011” indicate 46% of online video viewers watch user-generated video, up 39% from 33% in 2008.
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User-generated Video Popularity Surges
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