Home Appliance Owners Research before Retail

Increasing proportions of home appliance owners say they choose which appliance brand to purchase first, then visit a retailer carrying that brand, rather than selecting the retailer first, according to the J.D. Power and Associates 2011 Laundry Appliance Satisfaction Study and the J.D. Power and Associates 2011 Kitchen Appliance Satisfaction Study. The extent of this shift in shopping behavior varies slightly by appliance type.
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