4 in 10 Mobile Campaigns Lead to Enrollment

Four in 10 (40%) mobile advertising campaigns run on the Millennial Media network during Q2 2011 led to consumer enrollment or joining/subscribing to something postclick, according to [sign-in page] the Q2 2011 Millennial Media SMART Report. This was closely followed by having the consumer place a call (mobile phone only), a postclick destination of 37% of mobile campaigns (more than one destination per campaign permitted).
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