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CMOs Predict Slim Rise in Holiday Same Store Sales
Retail CMOs forecast a modest 2.1% increase in their same store sales (referring to revenues of retail stores open for a year or more) for the holiday season compared to 2010, according to a BDO USA...
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Americans Unhappy With Salary Distribution
80% of Americans agree that top company managers have become rich at the expense of ordinary workers, including 47% who strongly agree, according to a Harris Poll released in November 2011. Results...
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AT&T Leads US Biz ISP Market
AT&T led the US business ISP market in September 2011 with 20% of all browser-based Internet page views (i.e. traffic), according to data released in November by comScore. Data from the study...
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Mobile Users Click But Don’t Convert
Search advertisers experience higher click-through-rates (CTR) for mobile phone and tablet search campaigns than for desktop search campaigns, at 166% and 137% respectively, according to a November...
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Desktops Lag in Online Video Viewer Engagement
For each desktop viewer who completed watching an online video in Q3, more than 2 viewers did the same while watching on a tablet, according to [download page] an Ooyala report released in November...
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Mobile Search Ad Spend Soars
Efficient Frontier clients currently allocate approximately 6-7% of their total online search advertising budgets to mobile search, representing almost triple the share from just one year ago,...
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Android Beats iOS in Video Conversion Rate
The average conversion rate (the ratio of plays to displays) for videos on Android mobile devices (45%) was more than double that of iPhones (22%) in Q3 2011, according to [download page] an Ooyala...
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Marketers Seek More Resources to Improve Strategies
Almost 1 in 5 marketers say the most important factor to elevating their current marketing strategy is increased resources such as staffing and funding, according to a November 2011 white paper from...
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Print Publishers Cultivate Mobile Presence
85% of US and Canadian print publishers say they currently have mobile content for smartphones, e-readers, or tablet computers, representing a 12% increase from 76% in 2010, according to [download...
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Consumer Brand Videos Not Capturing Mobile Viewers’ Attention
Online videos produced by consumer brands to promote their brand, products, or services appear to be least engaging to mobile viewers relative to other devices, according to [download page] an Ooyala...
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Mobile Revenue Opportunities Apparent to Print Publishers
Although many print publications are struggling with subscription and advertising revenues as a result of consumers’ easy access to digital news, a majority (57%) of US publishers expect to see...
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SMS Marketing Largely Ignored
SMS marketing tactics are far less likely to be used by marketers than other mobile capabilities such as mobile commerce sites and mobile applications, according to [pdf] a November 2011 report from...
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Black Friday Weekend Shoppers Expected to Grow Y-O-Y
One-third of US consumers say they will “definitely” be shopping this Black Friday, up 23% from 27.1% of consumers in 2010, according to a November survey from the National Retail Federation (NRF)...
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Facebook Post Comments More Valuable Than Likes
A comment on a Facebook post containing a link results in almost 5 times the amount of clicks of that link than a like of a comparable post, according to November analysis from EdgeRank Checker. Data...
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Consumers Eye Prizes Online
About 26.5 million US consumers visited lotto and sweepstakes sites in October 2011, representing 23.5% month-over-month growth from roughly 21.4 million US consumers in September, making the...
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Streaming Time Outgrowing Audience Size
The amount of time spent streaming videos online has more than doubled since 2008, though its 9% year-over-year growth from 2010 to 2011 is more subdued than the previous 2 years, according to November...
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Retailers See BI Value But Lack Strategy
Almost all retailers believe that Business Intelligence (BI) is either very relevant (62%) or somewhat relevant (32%) for obtaining key performance data to control internal processes and compare actual...
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Use of Advocates in Branded Online Communities Seen Low
Just 20% of brands use advocates in their online communities, according to [download page] a ComBlu study released in November. Data from the “State of Online Communities” indicates this to be...
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US Customers Losing Satisfaction With Apparel Brands
After 2 years of improvement, customer satisfaction with apparel companies has fallen in 2011, according to the American Customer Satisfaction Index (ACSI). The index for apparel companies in November...
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Digital-Only Mag Readers Skew Young and Affluent
A profile of adults who read magazines only on digital platforms shows they are more likely to be well-educated, affluent young men, according to data released in November by GfK MRI. Data from GfK’s...
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