Black Friday Weekend Shoppers Expected to Grow Y-O-Y

One-third of US consumers say they will “definitely” be shopping this Black Friday, up 23% from 27.1% of consumers in 2010, according to a November survey from the National Retail Federation (NRF) conducted by BIGresearch. Data from the survey indicates that up to 152 million people plan to shop Black Friday weekend (Friday, Saturday, and Sunday), higher than the 138 million who planned to do so last year. Of those, 74 million say they will definitely hit the stores, while the remainder are waiting to see if the bargains are worth braving the cold and the crowds. (more…)