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Small Biz Finding Less Barriers to Social Media
In just 6 months, barriers to social media adoption have dramatically decreased for small businesses, according to a November report from Constant Contact. Data from the “Fall 2011 Attitudes and...
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Locally-Sold Targeted Banner Ads Forecast to Double
Locally-sold targeted banner advertising is forecast to double next year, from $1.5 billion to $3.1 billion, according to [download page] a November report from Borrell Associates. Data from “Budgeting...
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Touchscreen Device Impressions Leap 44% Y-O-Y
69% of all mobile devices on the Millennial Media mobile network were touchscreen interface in October 2011, representing 6% month-on-month growth and 44% year-on-year growth, according to [download...
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Execs See Increased Marketing Effectiveness from Social Tech Use
69% of global executives who say their companies have benefited from the adoption of social technologies (such as social networking, blogs, video sharing, or microblogging) say that their� technology...
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Tablets Sit Atop Consumer Wish Lists
The Apple iPad is the most desired consumer electronic among kids aged 6-12, according to a November survey from Nielsen. Data from the survey indicates that 44% of this young demographic expresses an...
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Cyber Monday Deals | Mobile Shoppers | Buyer Traits | Buzz
4 in 5 consumers who will be shopping on Cyber Monday say they will do so to take advantage of sales prices, while 3 in 5 will look to take advantage of special deals on shipping, according to...
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Mobile Paid Search Share Expected to Jump
Mobile paid search will make up 25.4% of all clicks (desktop + mobile) in December 2011, according to November analysis from Performics, which revised its projections up 8% points from a month ago due...
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Black Friday Online Spending Up 26% Y-O-Y
Americans spent $816 million online this Black Friday, representing a 26% increase from $648 million in 2010, and making it the heaviest online spending day to date in 2011, according to November...
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Travel Marketers Plan Increase in SEO Spending
SEO is the top priority for travel companies’ 2012 digital content plans, with 53% indicating they will be increasing their budgets in this area, according to [download page] a November 2011 report...
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4 in 5 Will Buy a Gift Card These Holidays
4 in 5 Americans will purchase at least one gift card this holiday season, according to an NRF survey conducted by BIGresearch and released in November 2011. Data from the “Consumer Intentions &...
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2 in 5 Mobile Shoppers Penalize Retailer for Unsatisfactory Site
20% of mobile shoppers respond to a bad shopping experience on their mobile device by completing their research and/or purchase but vowing to never return to the site in the future if they can avoid...
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Magazines Embrace Mobile Action Codes
Mobile action codes, including QR codes, Microsoft Tags, and 2D barcodes, are quickly becoming an important advertising tool for magazines to engage readers, build brand loyalty, and capture new...
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1 in 3 Marketers Say Online Metrics Don’t Quantify Financial Impact
31% of global marketers say existing digital metrics do not adequately quantify the financial impact of the online tools or channels they measure on their business, according to a survey released in...
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Top Web Domains Increase Share of Attention
The top 10 web domains by percentage of total time spent online accounted for 36% of total consumer attention in September 2011, according to December analysis from Compete. Data from the analysis...
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Consumers Prefer Direct Mail to Email
Almost 3 in 5 American consumers report that they enjoy getting postal mail from brands about new products, compared to just 43% who say they enjoy getting emails from brands on new products, according...
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US Online Ad Spend to Grow 23.3% in 2012
US online spend is forecast to grow 23.3% this year, according to a February 2012 forecast from eMarketer. The fastest-growing categories will be video (54.7%), sponsorships (27%), and search (27%),...
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Video Ads Gaining Acceptance
Video ad views have grown at a faster rate than video views (128% vs. 97%) from Q3 2010 to Q3 2011, according to [download page] a FreeWheel report released in December 2011. Data from the “FreeWheel...
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3 in 10 Americans Say Social Media Ads Useless
31% of Americans say they find advertising on social media sites to be either not very or not at all useful, according to a study released in December 2011 by Epsilon Targeting. Data from the “2011...
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Blogs Rising As Content Marketing Tactic
65% of B2B marketers use blogs for content marketing purposes, trailing articles (79%) and social media (74%) as the most widely used tactic, but representing a 27% increase from 51% of respondents in...
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TV’s Share of Global Ad Spend to Stall
TV’s share of the global ad market has risen steadily from 37% in 2005 to 39.9% in 2010, yet muted growth is expected for 2011 and 2012, according to [pdf] a December 2011 forecast from Zenith...
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