A comment on a Facebook post containing a link results in almost 5 times the amount of clicks of that link than a like of a comparable post, according to November analysis from EdgeRank Checker. Data from the analysis indicates that for every like a post gets, its link receives on average 3.1 clicks. Meanwhile, for every comment a post gets, it receives on average 14.7 clicks. Overall clicks per impression were found to be 0.005. (more…)
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Facebook Post Comments More Valuable Than Likes
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