Retailers See BI Value But Lack Strategy

Almost all retailers believe that Business Intelligence (BI) is either very relevant (62%) or somewhat relevant (32%) for obtaining key performance data to control internal processes and compare actual performance data against plan, according to [download page] a report released in November by RSR Research. Data from “The Intelligent Retailer’s World of Insight” indicates that a majority (57%) also finds BI to be very relevant to understanding customer behaviors in order to executive business strategy and build loyalty. And while a lesser proportion (36%) find it very relevant to helping plan product assortment, allocation, pricing and promotions, more than half see it as somewhat relevant to those business processes. (more…)