About 26.5 million US consumers visited lotto and sweepstakes sites in October 2011, representing 23.5% month-over-month growth from roughly 21.4 million US consumers in September, making the prize-based category the fastest growing by percentage change, according to [download page] comScore Media Metrix data. The annual McDonald’s Monopoly game, found at PlayAtMcD.com, drove much of the Lotto/Sweepstakes category growth, ranking first in the category with 5.8 million visitors, up 672% from September. (more…)
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Consumers Eye Prizes Online
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