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Tablet Ownership Changes Gaming Habits
A majority of tablet owners say they use a video game console/handheld video game less often less often as a result of owning a tablet, according to data released in October 2011 by GfK MRI. About six...
View ArticleTop 10 Real Estate Websites – September 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Social Networking Websites & Forums – September 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Product Launch Grows 75% as Mobile Campaign Goal
The percentage of mobile campaigns running on the Millennial Media network in August 2011 with product launch/release as a goal rose 75% month-over-month, according to the Millennial Media SMART...
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Online Coupon Use Rises
The usage of online coupons by US consumers is increasing, according to [pdf] a survey from Forrester Research. Results from “The Impact of Online Coupons and Promotion Codes” indicate 66% of consumers...
View ArticleTop 10 Sports Websites – September 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – September 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 TV Websites – September 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – September 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Fandom Stretches beyond Major Sports
An October 2011 study from Scarborough Sports Marketing shows that more than half (53%) of American adults are “avid fans” of one of the following major sports: the National Football League, Major...
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Texting Continues Growth
During the three-month average ending August 2011, 70.5% of US mobile subscribers used text messaging on their mobile device, up about 1% from 69.5% during the three-month average ending May 2011,...
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Online Coupon Users Prove Valuable Customers
Visitors to coupon websites spent 13% more and expect to spend 16% more, on average, than the typical online shopper, according to [pdf] a survey from Forrester Research. Results from “The Impact of...
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3 in 10 Consumers Lack QR Code Understanding
A high number of US consumers demonstrate a significant lack of understanding as to what QR codes are or how they work, according to an October 2011 survey from strategic marketing firm Russell Herder....
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TV SocNet Buzz l New Fall Shows l DVD Sales
Among people aged 18-34, the most active social networkers, social media buzz is most closely aligned with TV ratings for the premiere of a show, according to data from NM Incite and The Nielsen...
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4 in 10 Web Radio Listeners Discover New Music
Nearly four in 10 (38%) internet radio listeners discover music on their own on internet radio stations, which is just behind discovery via a broadcast AM/FM station (42%), and ahead of TV (27%),...
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Most Branding Posts Occur During Work Hours
Approximately 60% of Facebook branding posts are published from 10 AM through 4 PM, indicating brands are most active with their posts during core business hours (EST), according to [pdf] a study...
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NFL Buzz Shows Stoppage Recovery
Fears of fans turning away from the NFL as a result of the work stoppage that occurred from March through August of this year were overblown, according to Compete analysis of August 2011 visits to the...
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Digital Display Ad Investment Rises as Cost Falls
Advertisers increased their investment in digital display advertising a healthy 21% during Q3 2011, compared to Q3 2010, as CPM (cost per thousand views) plummeted about 23%, according to [pdf] data...
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TV Continues Reign of Popularity
Despite the rise of the internet and other competing entertainment technologies, TV remains extremely popular with the American public, according to a study released in October 2011 by The Nielsen...
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WiFi Mobile Phone Traffic Grows
In August 2011, more than one third (37.2%) of US digital traffic coming from mobile phones occurred via a WiFi connection, according to data released in October 2011 by comScore. This figure grew...
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