An October 2011 study from Scarborough Sports Marketing shows that more than half (53%) of American adults are “avid fans” of one of the following major sports: the National Football League, Major League Baseball, the National Basketball Association, the National Hockey League, college football and basketball, NASCAR, and the Olympics. However, results also show that significant percentages of fandom extend well beyond, and sometimes even exceed, the best-known and publicized sports.
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Fandom Stretches beyond Major Sports
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