Visitors to coupon websites spent 13% more and expect to spend 16% more, on average, than the typical online shopper, according to [pdf] a survey from Forrester Research. Results from “The Impact of Online Coupons and Promotion Codes” indicate. Specifically, visitors to coupon websites indicated spending $1,576 online in the past 12 months, compared to an average of $1,397 for all online shoppers.
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Online Coupon Users Prove Valuable Customers
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