The percentage of mobile campaigns running on the Millennial Media network in August 2011 with product launch/release as a goal rose 75% month-over-month, according to the Millennial Media SMART Report. Product launch/release was the second-most-popular mobile campaign goal of the month (23%), trailing only sustained in-market presence (31%).
(more…)
↧
Product Launch Grows 75% as Mobile Campaign Goal
↧