Advertisers increased their investment in digital display advertising a healthy 21% during Q3 2011, compared to Q3 2010, as CPM (cost per thousand views) plummeted about 23%, according to [pdf] data released in October 2011 by IgnitionOne. The investment appears to have paid off, as digital display ad impressions shot up 58% compared to a year earlier.
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Digital Display Ad Investment Rises as Cost Falls
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