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TV Continues Reign of Popularity

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nielsen-tv-minutes-oct-2011.JPGDespite the rise of the internet and other competing entertainment technologies, TV remains extremely popular with the American public, according to a study released in October 2011 by The Nielsen Company. Results from “Cross-Platform is the New Norm” indicate that during Q2 2011, adults 18 and up were watching 40 more minutes of TV a week (35 hours and 37 minutes) than in Q2 2010 (34 hours and 58 minutes).
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