Understanding the influence of a marketing campaign beyond acquisition and conversion to include the influence of each interaction is the top challenge for US and UK marketers, according to [download page] a survey from Forbes Insights and Coremetrics. Results of “Bringing 20/20 Foresight to Marketing” indicate 26% of marketing executives rated this as a top online marketing challenge (more than one answer allowed) for their organizations.
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Understanding Campaign Influence Top Online Marketing Challenge
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