The greatest internal challenge facing interactive marketing organizations today is understanding customer interactions across online, mobile, social and offline channels, according to [pdf] a June 2011 study from Forrester Research and ExactTarget. Data from “The New Campaign Management Mandate” indicates a leading 48% of mid- to senior-level US interactive marketers rate understanding cross-channel interactions as one of their top three internal challenges.
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Cross-Channel Insight Biggest Interactive Challenge
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