Social Sales Exceed Social Traffic

Social network-driven retail sales exceed social network-driven traffic to retail sites, indicating social retail visitors are highly likely to convert, according to [download page] the IBM Coremetrics “Online Retail Holiday Readiness Report.” Less than 1.25% of retail site visitors in April 2011 were driven there by a social network, yet close to 1.75% of online retail sales were from customers originating on a social network.
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