Mobile action codes, including QR codes, Microsoft Tags, and 2D barcodes, are quickly becoming an important advertising tool for magazines to engage readers, build brand loyalty, and capture new business, according to [download page] a November 2011 study from Nellymoser. Data from “Mobile Action Codes in Magazine Advertising Q3 2011” indicates that the total number of action codes in the top 100 US magazines by circulation exploded to 507 in September from just 88 in January, representing impressive 476% growth. The previous highs had been in May (394) and July (373). (more…)
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Magazines Embrace Mobile Action Codes
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