Small Biz Finding Less Barriers to Social Media

In just 6 months, barriers to social media adoption have dramatically decreased for small businesses, according to a November report from Constant Contact. Data from the “Fall 2011 Attitudes and Outlook Survey” indicates that 83% of respondents who use social media marketing do so because it has a low cost, up 15% from Spring 2011, while 67% cite its ease of use, up 24%. Other perceived barriers have also fallen in the past 6 months: 45% of small businesses using social media marketing say it does not take a lot of time, up 45% of respondents from the Spring, while 51% say it works for their customers, also up 45% from the previous study. (more…)