Mobile Paid Search Share Expected to Jump

Mobile paid search will make up 25.4% of all clicks (desktop + mobile) in December 2011, according to November analysis from Performics, which revised its projections up 8% points from a month ago due to a significant increase in paid search spend across its clients leading up to the holidays, with an over-indexed investment in mobile. Data from the analysis indicates that mobile was 12.7% of all Google impressions (desktop + mobile) and 15.3% of all clicks (excluding content and search partners) in October, while in December, mobile is expected to represent 20.1% of all impressions. (more…)