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‘X-Factor’ Leads New Shows in Social Impressions
The upcoming unscripted Fox TV show “The X-Factor” led all new fall TV shows in total social impressions between May 1 and September 4, 2011, according to data from Networked Insights. “The X-Factor”...
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Mobile Auto Audience Heavily Consumes Content
The mobile auto audience consumes many categories of mobile content at much higher rates than the overall mobile audience, according to a September 2011 report from Millennial Media and comScore....
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3 in 5 US Smartphone Users Access SocNets
In the US, three of every five smartphone owners age 13 and older accessed social networking or blog destinations on their mobile devices for the three-month average period ending June 2011, according...
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Gen Y Engages in Social Change
Large percentages of Gen Y adults age 18-34 have engaged a variety of activities to promote positive social change in the last 12 months, according to [pdf] a study from Walden University and Harris...
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Prime Time TV Preferences Shift during Decade
While the US prime time (8-11 PM) TV audience has remained fairly consistent at around 200 million since the 2001-02 TV season, historical data from The Nielsen Company indicates the makeup of prime...
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Back to School Influences August Web Visits
The beginning of a new school year seemed to have a major effect on Americans’ web habits in August 2011 as education information was the fastest-growing site category, according to [download page]...
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Facebook ‘Likers’ Expect Access, Discounts
More than six in 10 (63%) Facebook users who “like” a brand or product on Facebook expect something in return, according to [pdf] a September 2011 study from ExactTarget. Results from “The Meaning of...
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US Online Video Consumption Slightly Grows
For the third straight month, the number of Americans viewing online content and their total online video viewing sessions grew on a month-over-month basis in August 2011, according to comScore Media...
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Facebook Branding l SocNet Engagement l Lakers Rule Twitter
This year, as reported by HubSpot, Edison Research and Arbitron found that according to US social network users who follow a company/brand in social media, 80% of respondents preferred to connect with...
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8 in 10 Commercial Emails Reach Inbox
Globally, only eight in 10 (81%) commercial emails reached their intended inbox in the first half of 2011, according to a study released in September 2011 by ReturnPath. Results from “The Global Email...
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Ad Spending on African-American Audiences Grows 3%
Total US advertiser spending aimed at African-American audiences grew 3% between 2009 and 2010, according to [download page] a report released in September 2011 by The Nielsen Company. Data from “The...
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Smartphone Share of Connected Device Impressions Grows 6%
Smartphones accounted for 72% of all connected device impressions on the Millennial Media mobile network, according to the August 2011 Millennial Media Mobile Mix. This represents 6% growth from a 68%...
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TV News Top Local Info Source
About three-quarters (74%) of US adults say they get local information at least once a week from a local TV news broadcast and/or website of a local TV station, according to a study released in...
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6 in 10 Adults Have Desktop PC
About six in 10 (59%) US adults 18 and older have a desktop computer, according to data released in September 2011 by Prosper Mobile Insights. This makes desktop PCs the most commonly owned technology...
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Women Drive African-American Purchases
Women see themselves as the primary drivers of a variety purchases in the African-American consumer demographic, according to [download page] a report released in September 2011 by The Nielsen Company....
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Facebook Reigns as Top Global SocNet
A look at the top social networking brands worldwide released by comScore in September 2011 revealed that, perhaps unsurprisingly, Facebook.com ranked as the top social network by a wide margin. In...
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Supermarkets, Search Engines Tops in Customer Service
Supermarkets and online search engines were the two industries out of 22 major US industries with the highest net ratings of doing a good job of serving their consumers, according to Harris Poll...
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Public Has Negative Attitudes toward Press
Negative public attitudes toward the press are at record levels in a number of areas, according to data released in September 2011 by the Pew Research Center for the People & the Press. Most...
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Programming Interest l Asian TV Households l Flat Panel TV Sales
Looking at unique visitor trends to the broadcast sites on Compete.com through August 2011, it appears that ABC has driven the highest rates of interest as the new broadcast season approaches, with CBS...
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African-American Smartphone Penetration Higher
African-Americans own smartphones at a rate higher than Americans overall, according to [download page] a report released in September 2011 by The Nielsen Company. Data from “The State of the...
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