8 in 10 Commercial Emails Reach Inbox

Globally, only eight in 10 (81%) commercial emails reached their intended inbox in the first half of 2011, according to a study released in September 2011 by ReturnPath. Results from “The Global Email Deliverability Benchmark Report” indicate the remaining roughly one in five emails that do not reach the inbox wind up either in a spam/junk folder (7%) or are blocked by ISP-level filtering (12%).
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