Prime Time TV Preferences Shift during Decade

While the US prime time (8-11 PM) TV audience has remained fairly consistent at around 200 million since the 2001-02 TV season, historical data from The Nielsen Company indicates the makeup of prime time programming has changed significantly. Most notably, reality TV was much more popular in the 2010-11 season (Sept. 20, 2010 – August 28, 2011) than it was 10 years ago, even though it is down from its peak popularity levels.
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