Women Drive African-American Purchases

Women see themselves as the primary drivers of a variety purchases in the African-American consumer demographic, according to [download page] a report released in September 2011 by The Nielsen Company. Data from “The State of the African-American Consumer” indicates the category with the largest gap in whether women see themselves or men as the primary purchase drivers is health/beauty, with 77% of women saying they are the primary drivers and only 1% saying men are the primary drivers.
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