The mobile auto audience consumes many categories of mobile content at much higher rates than the overall mobile audience, according to a September 2011 report from Millennial Media and comScore. Results of “Mobile Insights for Automotive Brands” indicate the category with the most significant differential in use is tech news, which mobile auto users access at a rate about 3.3 times higher (73% compared to 22%) than the overall mobile audience (with data plans).
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Mobile Auto Audience Heavily Consumes Content
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