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Alaska Airlines Soars in Customer Satisfaction
Alaska Airlines ranks highest in the traditional network carrier segment for a fourth consecutive year, according to the J.D. Power and Associates 2011 North America Airline Satisfaction Study. Alaska...
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Consumer Electronics Top M-Commerce Purchase
Consumer electronics are the product category most frequently purchased via mobile device, according to [sign-in] a report released by Millennial Media and comScore in June 2011. Data from “Mobile...
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Mobile Display Advertisers Double in 2 Yrs
The number of US advertisers using mobile display ad campaigns has more than doubled in the past two years, with mobile content and publishing accounting for half of all products advertised on mobile...
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LinkedIn Seen as Most Important SocNet
While Facebook has the highest engagement rate of the “big five” social networks (Facebook, LinkedIn, MySpace, Twitter, YouTube), the highest percentage of online consumers think having a LinkedIn...
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LGBT Travel Plans Increase for Summer ’11
Lesbian, gay, bisexual and transgendered (LGBT) adults are more likely to travel this summer than they were in summer 2010, according to an April 2011 poll from Harris Interactive. Sixty-five percent...
View ArticleMarketing Innovation Key to Capturing Consumers
Innovation in developing new goods, services and experiences for and with customers is key to marketing success in the B2C channel, according to consumer trends firm trendwatching.com. Calling this...
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Innovation, New Media Seen as Key Branding Skills
Executives are most likely to see more innovative approaches to targeting/marketing and capabilities in new media are the abilities their marketing organizations need to demonstrate during the next two...
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Price Comparison Top Reason for SocNet Product Discussion
Comparing prices is the top reason online consumers discuss a product, service, company or brand on social networking sites, according to an April 2011 study from ROI Research and Performics. Data from...
View ArticleMore of This Week’s Research for Marketers
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleTop 10 Sports Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Americans Cut Back Less as Summer Approaches
Americans have in recent weeks become slightly less likely to say they are cutting back on their weekly spending, according to Gallup data. Gallup analysis suggests this means that actual consumer...
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Newspapers Expect Higher Digital Revenue Stream
US newspapers generally expect the percentage of their revenue stream derived from digital products to grow substantially in the next three years, according to [pdf] an April 2011 study from the...
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Consumers Prefer Infrequent SocNet Communication
The highest percentages of online consumers say products, services and companies should communicate via social networks once a month or less and once a week or less, according to an April 2011 study...
View ArticleTop 10 Broadcast Media Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 House and Garden Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 TV Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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