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Radio Ad Revenue Grows 3% YOY
Building on the trend established throughout 2010, radio registered its fifth consecutive year-over-year growth quarter with a 3% increase in ad revenue to $3.783B in Q1 2011, according to data from...
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Groceries Top Item for Mobile Payment
Consumers are most likely to pay for groceries at the supermarket using a near field communication (NFC)-equipped mobile phone rather than a credit or debit card, according to data collected by Compete...
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Twitter Use Jumps from Nov. 2010
As of May 2011, 13% of online US adults use the status update service Twitter, up 62.5% from 8% who did so in November 2010, according to data from the Pew Internet & American Life Project....
View ArticleTop 10 Automotive-Classifieds Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Family Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View Article‘Behind the Curve:’ Week Ending June 3, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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Majority of New Auto Insurance Buyers Go Online
For the first time, a majority of new buyers of auto insurance initiated their policy purchase by applying for a rate quote online, according to the J.D. Power and Associates 2011 U.S. Insurance...
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Rising Gas Prices Hit Consumers in Many Areas
Gas prices which have recently approached historic highs are affecting consumers in many areas that are not immediately obvious, according to analysis from the transportation management software team...
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Lead Gen Top Mobile Campaign Goal
Thirty percent of the mobile ad campaigns conducted via the Millennial Media network in April 2011 had an advertiser goal of lead generation, according to [sign-in page] the June 2011 SMART Report....
View ArticleTop 10 Auto Manufacturer Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Community-Based Organization Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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May Promotional Email Volume Rises 13% YOY
The top online retailers sent each of their subscribers 3.1 promotional emails on average during the week ending June 3, 2011, according to Chad White, research director at Responsys and author of the...
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Interest in New Gaming Consoles High
Nearly a quarter of US gamers say they would buy a new console (successor to Wii) from Nintendo (27%) within six months of release, but a near-equal share say the same for new Sony (24%) and Microsoft...
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6 in 10 Americans Likely to Reduce Restaurant, Entertainment Spend
Six in 10 US adults are likely to reduce spending on eating out (61%) and entertainment (59%) in the next six months, according to results of a May 2011 Harris Poll. These figures are relatively flat...
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Mobile Social Networking Grows
The frequency of mobile social networking grew about 10% between the three-month period ended January 2011 and the three-month period ended April 2011, according to comScore MobiLens data. Twenty-eight...
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Fuel Prices Power Electric Vehicle Interest
About eight in 10 (78%) of US consumers would consider purchasing an electric vehicle (EV) when fuel prices reach $5 per gallon, according to an April 2011 study from Deloitte. Results of “Gaining...
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TV Remains Dominant Video Device
TV remains the most popular device for viewing video content, according to [pdf] a market research brief based on a December 2010 survey from the Consumer Electronics Association (CEA). CEA research...
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Mobile Retail Users Skew Young, Rich
Mobile retail users skew younger and wealthier than the general mobile audience, according to [sign-in] a report released by Millennial Media and comScore in June 2011. Data from “Mobile Intel Series:...
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SocNets Offer Monetary Possibilities
Popular social networks such as Facebook and Twitter may offer retailers the possibility of monetizing their presence on them, according to an April 2011 survey conducted by Shop.org, comScore and...
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