Price Comparison Top Reason for SocNet Product Discussion

Comparing prices is the top reason online consumers discuss a product, service, company or brand on social networking sites, according to an April 2011 study from ROI Research and Performics. Data from “S-Net: A Study in Social Media Usage and Behavior” indicates 59% of online consumers discuss price comparison occasionally or frequently on social networks, the highest percentage for any reason the study offered.

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