Mobile Display Advertisers Double in 2 Yrs

The number of US advertisers using mobile display ad campaigns has more than doubled in the past two years, with mobile content and publishing accounting for half of all products advertised on mobile device, according to March 2011 comScore Mobile AdMetrix data. An analysis of advertised categories revealed that mobile content and publishing accounted for 50% of mobile ads, while 26% of display advertisements were for consumer discretionary goods, IT accounted for 7%, and financial services accounted for 6% of mobile display ads.
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