Consumers Prefer Infrequent SocNet Communication

The highest percentages of online consumers say products, services and companies should communicate via social networks once a month or less and once a week or less, according to an April 2011 study from ROI Research and Performics. Data from “S-Net: A Study in Social Media Usage and Behavior” indicates 28% of online consumers say social network communication should be conducted once a month or less, while 26% say once a week or less.
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