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Most Marketers Keep Social Media In-house

Roughly seven in 10 (72%) marketers who engage in social media marketing efforts do not outsource those efforts, according to the “2011 Social Media Marketing Report” from SocialMedia Examiner....

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Americans See Many Entities as Too Powerful

Lobbyists, major corporations, banks, and the federal government all have too much power, according to a majority of respondents to a recent Gallup poll. By contrast, the public largely believes state...

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57% of Online Consumers Watch Music Videos

Almost six in 10 (57%) online US consumers had watched a music video online in the last three months in September 2010, according to a new report from Nielsen Music. Data from “The Hyper-Fragmented...

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In-store Mobile Product Browsing Grows 78% from ’09

The percentage of US consumers who use mobile devices to browse and research products while in a physical store grew 78% between November 2009 and December 2010, according to [pdf] a new white paper...

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7 in 10 Social Marketers Plan Increased SEO

Seven in 10 (71%) marketers who use social media plan to increase their use of search engine optimization (SEO) in the near future, according to the “2011 Social Media Marketing Report” from...

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Domestic, European Auto Owners Increase Tire Satisfaction

Original equipment tire satisfaction among owners of domestic and European vehicles has increased during the past three years, while tire satisfaction among owners of Asian vehicles has remained...

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Consumers Maintain Economic Optimism

US consumers are apparently becoming more upbeat about the economy, as the Consumer Reports Index in April 2011 remained positive for the second consecutive month. Consumer Reports analysis indicates...

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3 in 10 Consumers Make Mobile Purchases

Three in 10 (29%) US consumers have made at least one purchase via mobile device, according to [pdf] a new white paper from Oracle and ATG. Data from “Mobile Trends: Consumer Views of Mobile Shopping...

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Online Consumers Most Interested in Music Discovery Apps

Global online consumers generally show the highest levels of mobile music application-related interest in mobile music discovery apps, according to a new report from Nielsen Music. Data from “The...

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Language, Sex, Violence Drive Support for Kid Book Bans

Six in 10 (62%) US adults say school libraries should not provide children with books containing explicit language, while close to half support banning books containing references to sex (45%) and...

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8 in 10 US Adults See Home as Best Investment

Despite a five-year period of depressed home prices, eight in 10 (81%) of US adults still say home ownership is the best long-term investment a person can make, according to new data from the Pew...

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Q1 Paid Search Spend Grows 13% YOY

Paid advertising spend in the US search engine space grew 12.6% year-over-year in Q1 2011, according to [pdf] a new report from IgnitionOne. This figure was up slightly from year-over-year growth of...

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Hulu M-O-M Viewers Flat in March

Online video site Hulu had about 27.5 million unique US viewers in March 2011, according to new comScore Video Metrix data. This was on par with 27.26 million unique viewers in February 2011. (more…)

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Top 10 Investment/Finance Websites – March 2011

Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...

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Top 10 Video, Multimedia Websites – March 2011

Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...

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Top 10 Social Networking Websites & Forums – March 2011

Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...

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Top 10 Print Media Websites – March 2011

Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...

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Top 10 Mobile Phone Websites – March 2011

<strong>Note:</strong> The <a href=”http://hitwise.com/”>Experian Hitwise</a> data featured is based on US market share of visits as defined by the IAB, which is the percentage...

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More Adults See Recession than in 2010

About 10% more US adults say the economy is in a recession today (43%) than did in 2010 (39%), according to a new survey from Deloitte. Data from the “2011 Spring Consumer Pulse Survey” also indicates...

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North America, W. Europe to Dominate NFC Smartphone Market

North America and Western Europe will be the two dominant players in the global near field communications (NFC) smartphone market in 2014, according to [pdf] a new white paper from Juniper Research....

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