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Internet Radio Increases Online, Broadcast Ad Effectiveness
Internet radio users are more engaged both online and with broadcast radio, and are also more likely to respond to and recall online and broadcast advertising, according to [pdf] a new white paper from...
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Americans Conduct More Core Searches in March
US internet users conducted substantially more core search queries in March 2011 than they did in either the prior month or prior year, according to new comScore qSearch data. In March 2011, US web...
View Article‘Behind the Curve:’ Week Ending April 15, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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Software, Travel Ads Benefit from Internet Radio
Online computer/software insurance ads receive the highest cross-media lift in recall when they are also run on internet radio, according to according to [pdf] a new white paper from TargetSpot and...
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4 in 10 Shoppers Interact w/Retailers via SocNets
Four in 10 US consumers interact with retailers through social networking sites, according to a new survey from Deloitte. Data from the “2011 Spring Consumer Pulse Survey” also indicates out of this...
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Geolocation Users See Social Benefit
Users of smartphone-based geolcoation apps are most likely to see connecting to other people as their primary benefit, according to a new study from digital marketing agency White Horse. Results of...
View ArticleTop 10 TV Websites – March 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – March 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – March 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – March 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Musician Channels Dominate YouTube
Channels dedicated to specific musicians dominate the YouTube online video platform, according to data collected April 18, 2011 by Famecount. Seven of the top 10 most-viewed YouTube channels are...
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Young Most Aware of Geolocation Apps
Young adults have the highest awareness of smartphone geolocation applications, according to a spring 2011 study from digital marketing agency White Horse. Results of “Lost in Geolocation” indicate...
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